Regaining market leadership
OTO wanted to regain market leadership in a changing industry. It recognized the opportunity to grow by investing in a unified brand and design. OTO’s mission is to improve the health of its customers by creating relaxation, wellness and fitness products that reflect its core values; effectiveness, innovation, affordability and reliability.
Together with the OTO management team, we created a brand framework to understand where OTO comes from, what their values are and why they do what they do. We generated insight into their brand positioning, product categories and consumer needs.
The whole package
We translated this into a clear brand essence, a new logo and unified design language. We provided OTO with clear examples and guidelines on how to use their new branding elements in all aspects of the company’s daily life, such as product development, shop design and working with vendors and suppliers.